Why we ask for pictures and hashtag posts
When we make a donation to an organisation we request a post or a photo. As a result thousands of rescuers get to tell their story and in nearly every case they love doing it and are happy to help. These DO get read by our partners and many are showcased. We also take pictures when there are pickups from the hubs as well as ad hoc photo and other supporting doco to help showcase activity.
It’s the most effective and easy way to provide transparency, report back to the donors and to the auditors on how we have given out support (and saves a lot of arguments).
- Reporting back to the ACNC and Auditors on where donations went.
- Showing that donations were spread far and wide to all types of groups.
- Showcasing the rescuers to the partners and sponsors!
You know how every year someone says “we dont know what XXXX charity did with the donations?” We dont have that problem. We transparently show what we do. At any stage you can see where we did it and where it went. No hoarding no “mates”, all out to rescue.
What we ask for (don't overthink it)
- A picture post with the donation, most of the time these are done at the hub.
- Your story!! As much as you like about your rescue work and what you do
- Hashtags (explanation below)
Why our suppliers ask for this
When a supplier gives out something, they normally have their own teams they need to showcase it to, so that it helps them get the ok to give things away. This is standard business.
- By showing a donation in the hands of a rescuer and helping animals it shows that the donation is not sitting in a shed or wasted. It shows it was effective.
- This then makes it easier for more donations to be given by that organisation
- It also means the supplier can show a spread and effectiveness of donations so they dont sit around.
- Accountability and transparency (and of course, goodwill)
Why do organisations use hashtags
Hashtags mean that something can be searched easily and then measured. Thats all. So if you search for a certain string with a hashtag on it, most platforms allow you to count it.
If you click here, it will execute a search on Facebook for #thankyouarc and you will see the stories come up. In the back end, we can also measure and show how many organisations have been given support so we can prove it happened. When someone ask “prove you have given stuff away” then we can show them. It’s that simple
ARC uses the skills that it has from decades of professional engagement so that we can support more rescuers and help more animals You cant do that by sitting in a dark corner of the internet. You need to get out into the rescuers, visit their sites, have them in your sites and show the world what they do.